Creative - watcha gonna do?

Here's a best guess report on the new Microsoft Zune Ipod killer. Seems to be a Microsoft branded product. While not detracting from the Ipod, it looks cool in a bland sort of way.

It's boring, period. The only thing left to speak about, is - what about those guys who used Microsoft middleware and software to make their own Ipod killers? Especially Creative - what are you gonna do now that Microsoft is rolling out their own branded PMPs?

Be a contract manufacturer for Micorosoft? Not a bad idea though, considering the quantum of success Creative's had with their own brands.