Probably the best business in the world. With the entire world hitting Google with search terms, Google has full cognizance of what's in and what's out in today's world, almost in real time to a definite exactness.
How can a company with the best brains and the most accurate database of what's closest to the hearts of its users lose? It would have omnipotent knowledge and with its cash, an even greater degree of omnipotence in execution. How could any company dare to innovate in the same space as Google, without the exhaustiveness of knowledge and the cash to do it? Even Microsoft itself might not be able to!
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