Wednesday, May 31, 2006

MDA Starhub Mediacorp HD Press Conference

The Media Development Authority of Singapore (MDA), together with MediaCorp and StarHub, invited the press to a press briefing on the launch of High- Definition Television (HDTV) trials in Singapore. This briefing took place today.

From some feedback I heard, this was not terribly informative but some information was distilled from there. I think they intended this to be a Rah Rah affair but somehow, the Q&A pretty much drew a lot of blanks and difficult issues out. Kudos to whichever reporter sharp enough to ask the tough questions.

A hearsay distillate (I wasn't there):
  1. HDCP would not be implemented during the HDTV trials
  2. HDCP MAY be implemented during the commercial HDTV rollout pending evaluation (MT: wow. Who said that MDA, Starhub and Mediacorp had enough clout to determine the future of HDCP inclusion in today's bit-torrent enabled world?)
  3. A full two hundred to three hundred sets of flat screen LCD/Plasma screens exist in Singapore today (MT: wow again. How many of these are really HD ready? 10%? We're in for a load of troubles once people start to receive HDCP feeds with the broadcast flag enabled to degrade picture quality on non-HDCP TVs! And pity those guys who have ... errr.... 1024x1024 plasmas.... )
  4. One of the powers-that-be mentioned that, if HDCP were implemented, no problem, just get the analog component and all will be fine. A reporter queried him - hey, won't there be degradation if you pump a HDCP enabled signal through the analog? (He was referring to `plugging the analog hole' as mentioned here and referred to here - which in summary, that there are moves to make HDCP equipment degrade content if played through analog in an attempt to stop the bypass of HDCP content protection by recording HD through analog.) The speaker said - NO. Analog will not degrade the quality, you will still get very good quality content (MT - this betrays a total lack of understanding on the part of the speaker about the brewing battles between the content providers, broadcasters and the device manufacturers, where they are fiercely fighting the battle on how to plug the analog hole)
  5. Starhub's flagship content for this trial starts with the World Cup, and Mediacorp's flagship content for this trial starts with the ... err... Lord of the Rings - The Two Towers .... OMFG! << (not particularly an exclamation of joy.)

Well, now we know that they know little more than us, and perhaps a lot less than some of the enthusiasts who have been watching the developments hawkeyed. We're in for a load of forum complaints, I'm certain.

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